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GFF – Go For Fit at Rimini Wellness 2024: another success for Atlante at the Rimini fitness & wellness fair

3 July 2024

For four days, from May 30 to June 2, Atlante participated in the Rimini Fitness & Wellness Fair with a stand dedicated to its brand GFF – GO FOR FIT, aiming to introduce the brand and its range of protein products to a broader audience.

The stand was equipped with various elements that gave it unique visibility in the pavilion, accompanied by a dynamic team that efficiently managed the stand, giveaways, and various activities during the four-day event, with a constant flow of people from 9 AM to 7 PM.

The atmosphere at the stand was perfectly aligned with that of Rimini Wellness through the organization of challenge competitions at the stand. Numerous participants engaged in competitive circuits to secure top positions in the true spirit of sportsmanship. GFF personal trainers and ambassadors entertained and guided participants, attracting and involving many curious visitors to try these bodyweight challenges. These challenges tested many, making them have fun with the right competitive spirit, intriguing passersby, and encouraging those interested to stop by the stand. The sportsmanship was evident, and the challenges were so popular that they were highly requested by those wanting to test themselves. In fact, there were 48 challenges organized at the stand over the four days! Each competition offered prizes containing GFF products and branded gadgets, which were greatly appreciated.

The feedback on the products was numerous and very positive from both those already familiar with the range and those who had never tried GFF products and were pleasantly surprised, if not enthusiastic. A frequent mention was the taste of the products, which won over many loyal category consumers, and the discovery of a protein ice cream that was so good it didn’t seem protein-based. The star of this second edition of Rimini Wellness was indeed the GFF protein ice cream, with 2,800 samples that won over many for its rich taste, claims, and nutritional values.

Over the four days of the fair, the GFF team interacted with more than 10,000 people at the stand, engaging them in games, challenges, activities, and various interactions to showcase and let them try the product range. On social media, the brand gained over 8,000 followers, an increase of 50%, with a significant rise in profile visits, impressions, and reach thanks to the content published during the event, engaging many users and inviting them to interact. A great success that will continue to yield increasingly positive numbers through participation in other events, aiming to grow GFF as a brand even further.