Atlante
News
Greek flavours arrive in Malta: Pavlakis now available at Greens
18 April 2025
The authentic taste of Greece lands in Malta
We’re proud to announce that Pavlakis, our brand dedicated to Greek culinary specialties, is now officially available in Malta’s retail market through the prestigious Greens supermarket chain. This is a significant milestone in our international expansion journey and a testament to our commitment to bringing Mediterranean tradition to new strategic markets.
Mediterranean Tradition on Your Plate
Pavlakis is all about offering authentic Greek flavors, crafted according to traditional recipes.
Each product is made in Greece using milk sourced from local farms, with high quality standards at the heart of every step—bringing the very best of Greek cuisine to the table.
The Pavlakis range includes some of the most iconic staples of Greek gastronomy: rich and creamy Greek yogurt in a variety of flavors, PDO feta, garlic-free hummus, and of course, classic tzatziki.
These products are made for consumers who value quality and seek out authentic taste, as well as for food service professionals looking for genuine and versatile ingredients.
Since 2024, the line has expanded to include lactose-free options, allowing us to reach a broader audience and cater to the evolving preferences of health-conscious consumers.
International Expansion in Malta
Launching in Malta marks a key step in our international growth. It’s a dynamic and receptive market with a strong appreciation for Mediterranean cuisine.
Our presence in Greens stores gives us direct access to a local audience that is curious, quality-oriented, and open to discovering new flavors—enhancing our brand visibility and reinforcing the value of our offering.
A Social Media Strategy to Make an Impact
To support the launch of Pavlakis in Malta, we’ve developed a targeted social media campaign, with a special focus on Instagram and Facebook.
Our goal is clear: build brand awareness in Malta by reaching the right people at the right time.
We’re speaking to consumers who care about a healthy lifestyle, know the Greens brand, or are simply eager to explore new tastes.
We’re not leaving anything to chance: with eye-catching visuals and simple yet impactful messaging, we aim to convey the authentic Greek soul of Pavlakis in a direct and engaging way.
Our media strategy includes geolocated targeting across Malta, designed to reach both residents and tourists—especially during the busy summer months. It’s a strategic choice to grow brand recognition and spark curiosity where purchase decisions are made.
Looking Ahead
Our focus on innovation and quality doesn’t stop here. We’re determined to strengthen and expand our international presence, with a particular emphasis on export markets.
Atlante’s expertise in developing tailor-made solutions gives us the tools to design customized, successful strategies—opening up new opportunities for growth and long-term success for the Pavlakis brand.
