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Atlante rides the wave of the “Zero Alcohol” trend with an innovative line of beverages
17 March 2025
Atlante has initiated numerous projects in collaboration with retail partners, focusing on the development of PL products and specialty foods from Italy and different parts of the world. Among the most recent initiatives, it has contributed significantly to the creation of an innovative and diversified line of non-alcoholic beverages, responding to the growing demand for quality alternatives in the beverage sector.
As Ivan Xavier, Category Manager at Atlante, says: “In recent years, the soft drink market has experienced exponential growth, driven by a change in consumption habits and an increased focus on wellness. The continuous search for a healthier lifestyle is consolidating the NO-LO (No – Low Alcohol) beverage market, making soft drinks not just an alternative, but a conscious and trendy choice. Until a few years ago we were only talking about non-alcoholic beer, but now we have a wide choice, from mocktails to non-alcoholic spirits, to bitters and wines, and driving the trend are mainly the new generations, who are looking for sophisticated taste experiences without the effects of alcohol.”
The Beverage Industry Trend in Europe: Alcohol-Free Drinks
In recent years, the beverage industry has seen exponential growth in zero-alcohol beverages. The success of zero-alcohol beverages is the result of a convergence of factors:
- Growing health consciousness: Many consumers are seeking lower-calorie, alcohol-free alternatives to maintain a balanced lifestyle.
- Social Inclusivity: Non-alcoholic drinks allow everyone to participate in the ritual of an aperitif or toast without exclusion.
- Innovation and the Quest for Authentic Taste: Using advanced technologies, the organoleptic profile of a traditional cocktail can be faithfully replicated.
With an approach focused on developing customized drinks for the private label market, Atlante is able to guarantee solutions that meet the specific needs of each client, without compromising on quality.
The Selection of Zero Alcohol Beverages Aperaise
From aperitifs to after-dinner drinks, the “mindful drinking” trend has prompted companies and retailers to develop innovative products that combine taste, aroma and sensory experience.
Atlante has developed a line of proposals under the Aperaise brand, a range of non-alcoholic beverages made in Italy, offering a healthier version of classic cocktails, reducing alcohol consumption and sugar intake, making each sip a pleasure for both palate and body.
Among the developed proposals is a drink linked to the traditional Italian aperitif: timeless icon the Spritz, a symbol of sociability and relaxation, finds new life thanks to the ability to create a product that meets expectations of authenticity and taste.
Also among the leading novelties are mocktails, such as Daiquiri, Margarita and Mojito, revisited versions of classic cocktails, which retain their aromatic and structured character, but without the alcohol component.
Finally, within the zero alcohol trend, there are functional/aromatized waters, which are gaining in popularity and becoming an ideal choice for those seeking hydration with added value. Enriched with vitamins, minerals, botanical extracts and natural ingredients, these drinks combine wellness and taste, offering a light but sophisticated alternative to traditional soft drinks.
The evolution of the industry is bringing increasingly refined alternatives to the market, capable of satisfying both those who choose to reduce alcohol for health reasons and those who simply want a more balanced option without giving up the pleasure of a good drink. With selected ingredients, complex flavor profiles and a focus on new drinking needs, the mindful drinking trend is consolidating itself as a phenomenon that is destined to last, redefining the way we experience drinking.
