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Atlante launches Vitto-branded extra virgin olive oil on the Swiss market

15 November 2024

The global olive oil market has experienced significant fluctuations in recent years, with Europe maintaining its position as the leader in the production and consumption of this prized product. However, adverse factors such as unfavourable weather, drought, and heatwaves, along with rising production costs, are placing increasing pressure on prices and availability.

Despite these challenges, global demand for olive oil remains strong, especially in the extra virgin olive oil (EVOO) segment, considered the highest quality for its health benefits. Consumers are increasingly aware of the health properties of olive oil, and a growing focus on nutritional well-being is prompting many, even outside the Mediterranean region, to choose extra virgin olive oil over other types of oils.

Vitto Extra Virgin Olive Oil

Atlante, a leading company in the distribution of traditional Italian gastronomic products, has established a unique position in the Swiss market over time. Among the Vitto-branded products already on Swiss shelves, the Extra Virgin Olive Oil has achieved particular success.

This product stands out for its high quality, achieved through a careful selection of olives from certified Mediterranean olive groves, which ensures a rich flavour and a balanced nutrient profile.

Vitto extra virgin olive oil is crafted to meet the needs of consumers who are mindful of ingredient quality and who wish to experience the taste of classic Italian condiments. Vitto offers an oil that not only enhances the nutritional properties typical of extra virgin olive oil, but also upholds the highest quality standards.

As Erika Velez, Category Manager for olive oil at Atlante, states: “Extra virgin olive oil remains a priority on consumers’ tables, with increasing attention to authentic, high-quality products. Production is expected to improve by 2025, bringing a wide assortment of olive oils to shelves across Europe.”

The Vitto brand brings the essence of Italian tradition to the table

Italian identity and a passion for cooking: these are the core values of the Vitto brand, which offers a range of products that reflect the tradition and authenticity of Italian flavours, packaged in vibrant and lively designs. The diverse Vitto range combines simplicity with the genuineness of the products, providing consumers with the true taste of Italy at the table.

With this product, Atlante reaffirms its commitment to bringing “Made in Italy” excellence to global markets, meeting the needs of consumers who seek quality, taste, and originality in their food purchases.