Atlante
News
Atlante Food Service is Born: The New Digital Hub for Professional Catering
3 February 2025
A Strategic Evolution for Atlante
The food service sector is constantly evolving, requiring increasingly specialised solutions. Over time, Atlante has strengthened its presence in this field by developing a targeted offering and progressively expanding its role. Today, with the launch of the Atlante Food Service website, this evolution takes on a new dimension, providing an even more effective support system for catering professionals. No longer just a section of the corporate website, but an independent platform designed to offer tailored content, products, and solutions for a growing sector.
“Our goal was to create a digital ecosystem that reflects the evolution of our food service strategy. With this new hub, we aim to provide professionals not only with high-quality products but also with market insights, practical tools, and inspirational content that can help them stay competitive in a dynamic industry,” says Elisa Tura, Chief Marketing Officer at Atlante.
A Digital Hub for Food Service, HoReCa, and the Out-of-Home Sector
Professional catering requires reliable tools and strategic information. The new Atlante Food Service website has been designed as a reference hub for chefs, restaurateurs, and buyers, featuring an intuitive interface and structured content tailored to the sector’s specific needs.
While the Atlante Corporate website continues to focus on the retail industry, this new platform is distinguished by its dedicated approach to food service, maintaining the reliability and quality that define Atlante.
Atlante believes that the value of a partner lies not only in the quality of the products offered but also in the ability to provide in-depth information, market trends, and strategic support. For this reason, the new website is not just a catalogue but a true growth tool for industry professionals.
A Distinctive Visual Identity for Food Service
The new Atlante Food Service website is more than just a content and product hub—it is also a visual representation of Atlante’s philosophy in the sector. The design has been developed to combine modernity, accessibility, and brand identity, creating an engaging and intuitive experience for catering professionals.
“We wanted to create a visual identity that reflects the dynamism and reliability of our approach to food service. The colour palette features contrasts between blue and red, echoing the Atlante brand, alongside warm tones like orange and green, highlighting the connection to cuisine and natural ingredients,” explains Anna Matilde Sala, Graphic Designer at Atlante.
The balanced design and block-based structure guide users with a clear visual hierarchy, enhancing information accessibility and product visibility. High-quality photography and minimalist illustrations contribute to an immediate visual impact, while a modern typography choice ensures readability and clarity. The entire design has been crafted to convey reliability, dynamism, and practicality—essential qualities for the food service sector.
A Comprehensive and Specialised Offering
Atlante Food Service provides a product range tailored to the needs of professional catering, combining quality, convenience, and innovation. Beyond the selection of ingredients and solutions for the sector, the website offers market analysis and industry insights, providing valuable tools to support professionals in their strategic decisions.
The site is also an important source of menu inspiration, featuring recipes and practical suggestions for making the most of Atlante products while aligning with the latest gastronomic trends. Each piece of content is designed to be easily accessible, using clear and authoritative language to offer professionals high-value information.
A New Approach to Professional Catering
With the launch of Atlante Food Service, the company strengthens its commitment to supporting the catering sector with an integrated and growth-oriented approach. The goal is to provide not only high-quality ingredients but also the tools and knowledge that enable professionals to navigate the challenges of an increasingly dynamic market.
The new website is now live—discover all the latest updates and explore the industry’s newest trends.
