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Atlante at Marca 2025: Innovation at the Forefront
15 January 2025
Today, Marca by BolognaFiere 2025 opens its doors, an unmissable event for the world of private labels, and Atlante is ready to amaze with a burst of innovations reflecting our ongoing pursuit of quality, innovation, and sustainability. Our stand, located at Pavilion 25, Stand C74, will be the go-to spot for an exclusive preview of the innovations that will define 2025.
Greece in the Spotlight with Extraordinary Innovations
Atlante reaffirms its role as a specialist in Greek specialities, continuing to enhance the authenticity of a culinary tradition that is winning over more and more consumers.
Among the main Greek innovations to be unveiled:
- Hedonistic Yoghurt Range: Premium flavours like Sacher Torte, Coco Choco, and Salted Caramel, perfect for those seeking indulgence and wellness without compromise.
- Lactose-Free Greek Yoghurt: New flavours, Strawberry and Vanilla, ideal for an increasingly health-conscious audience.
- Greek Mousse: A soft and creamy texture offering a unique tasting experience.
- Spreadable Feta: Designed for quick and easy consumption, combining the authentic flavour of feta with the convenience of a spreadable cheese.
- Ready-to-Eat Greek Dishes: Convenient options like Vegetarian Melitzanes, Vegetarian Moussaka, and Dolmadakia, bringing authentic Greece to Italian tables.
- Halloumi Burgers and Sticks: Innovative new formats showcasing the versatility of this beloved cheese.
With our new line of ready meals and increasingly surprising flavours, Atlante once again demonstrates its ability to blend tradition and innovation.
An Ever-Richer Plant-Based Assortment
Interest in the plant-based market continues to grow, with 42% of Italians now identifying as flexitarian. Atlante is responding to this rising demand with an expanded and innovative range of plant-based cheese alternatives under the Vegamo brand.
The plant-based innovations we will present at Marca 2025 include:
- Vegan Slices: A classic and versatile alternative for any occasion.
- Plant-Based Spreadable Cream: Perfect for appetisers and creative recipes.
- Greek Style Block: A tribute to Greek tradition, ideal for salads and fresh dishes.
Each product is developed without palm oil, meeting the needs of increasingly quality- and sustainability-conscious consumers. This plant-based segment is part of a broader strategy to support a healthy and mindful lifestyle.
Why Visit Us at Marca 2025
Marca 2025 offers the perfect opportunity to discover how Atlante is interpreting market trends and turning them into opportunities. At our stand, you can:
- Sample our new product lines in advance.
- Gain insights into our vision for future food trends.
- Learn about the strategies guiding us towards an increasingly comprehensive and innovative offering.
Don’t miss the chance to immerse yourself in Atlante’s world and be inspired by the innovations shaping 2025. We look forward to welcoming you on 15 and 16 January at Pavilion 25, Stand C74!
