Atlante and the Future of Greek Specialties: Innovations for 2025

15 January 2025

Atlante: Specialist of Greece

Atlante, a specialist in Greece, has been leading the Greek specialties market for over 10 years, offering a wide range of authentic, high-quality products.

The Greek products market represents one of the most globally appreciated culinary excellences. Thanks to the combination of tradition, ingredient quality, and health benefits, these products have become a staple in the Italian food landscape.

From iconic foods like Greek yogurt to ready meals celebrating Mediterranean cuisine, Greek products embody the perfect balance between authentic taste and innovation.

The Greek Products Market: Trends and Performance

2024 saw significant growth in the demand for Greek products, driven by the focus on healthy and authentic eating.

Projections for 2025 indicate further expansion, supported by factors such as the rising interest in the Mediterranean diet and the pursuit of genuine flavors.

  • Health Consciousness: The focus on quality and health benefits makes these products increasingly popular on Italian supermarket shelves.
  • Authenticity: Consumers seek products that tell a story and reflect authentic traditions.
  • Innovation: New flavors and formats make Greek products accessible to a broader audience.

However, the sector faces challenges such as growing competition and the need to innovate without losing cultural roots. Overall, the market has shown growth in both value and volume, with a percentage growth rate reflecting increasing demand.

According to Nielsen data, the Greek specialties market is valued at €560 million, growing by +18% in value and +26% in volume compared to the previous year (Nielsen data, AT 29/12/2024).

Product Category Performance

Greek Yogurt

Greek yogurt remains the leading category, valued at €457 million, with a growth of +19% in value and +24% in volume. This is driven by its perceived quality and versatility. Among subcategories, innovative and functional products, such as lactose-free and high-protein lines, stand out.

Feta and Greek Cheeses

Greek cheeses, led by feta, remain a key category in the market due to their versatile use in numerous dishes.

The market, valued at €98 million, continues to grow with an increase of +14% in value and +17% in volume. Consumers’ growing awareness of the benefits of the Mediterranean diet has further stimulated demand. Attention is focused on PDO-certified products and light or lactose-free variants, meeting the needs of a quality-conscious and health-focused audience. Shelves also see an increase in fresh-keeping and waste-reducing formats, such as twin packs or brined options.

Ready-to-Eat Greek Meals

This emerging category is gaining attention due to the combination of convenience and authenticity. Supermarket shelves now feature more options for simple, quick, and ready-to-eat meals made with traditional recipes reinterpreted in a modern key, appealing to a growing audience.

Our Performance as Atlante

Atlante is always ready to embrace market challenges and introduce new and innovative products aligned with consumer demands, striving to meet everyone’s needs.

“For 2025, with our R&D department, we have focused primarily on innovations to bring surprising new products to the Italian market,” says Michela Mastropasqua, Category Manager at Atlante. “When tradition and innovation meet, significant results emerge: Greece confirms its central role in Atlante’s food portfolio, transforming cultural heritage into modern excellence.”

Product Innovations for 2025

The New Range of Indulgent Yogurts

The New Range of Indulgent Yogurts represents an innovation in the Greek yogurt landscape, designed for the modern consumer. This range combines pleasure and wellness without guilt.

Using a creamy base with 5% fat ensures not only an irresistible taste but also a balanced intake of proteins and nutrients, perfect for those seeking a delicious yet healthy snack.

 

Flavors have been carefully chosen to evoke iconic desserts and satisfy premium taste experiences. The proposed flavors include:

Sacher Torte: Inspired by the famous Viennese dessert, with notes of dark chocolate and a fruity hint reminiscent of apricot. Ideal for those who love intense and refined flavors.

Coco Choco: For coconut freshness combined with chocolate indulgence, achieving a perfect balance of sweetness and lightness.

Salted Caramel: A contemporary classic blending the enveloping sweetness of caramel with a subtle saltiness for a sophisticated flavor experience.

The Lactose-Free Yogurt Range

To expand our consumer base and cater to an increasingly wellness-oriented audience, we’ve developed a lactose-free Greek yogurt line. These join the existing natural plain variety.

The two new flavors, Strawberry and Vanilla, were chosen for their classic appeal and popularity with consumers.

The Greek Mousse

The Greek Mousse marks a significant innovation in the Greek yogurt market, designed to broaden our range and appeal to consumers seeking something different. This product blends lightness and creaminess, with its airy and fluffy texture offering a unique taste experience.

Suitable for breakfast, as a snack, or as a dessert after dinner.

The New Stracciatella Flavor in the Standard Line

To bring innovation to our current Greek yogurt line, we developed a timeless classic flavor: stracciatella.

Stracciatella has always been one of Italians’ favorite flavors, and with our new Greek yogurt, we have merged tradition with innovation.

Our R&D department worked extensively to achieve the perfect balance between taste and texture. Additionally, real chocolate pieces certified by Rainforest Alliance were used.

Feta and the New Spreadable Format

Feta, the undisputed queen of Greek cheeses, continues to be one of the most loved and appreciated products due to its versatility and unique flavor.

To respond to new consumption trends and broaden usage occasions, we’ve developed an innovative format: spreadable feta in a tub. This joins our wide assortment of Mediterranean cheeses and PDO-certified feta.

An innovation in convenience: the spreadable feta offers a new way to enjoy a traditional product in a modern, practical proposal. Ideal for simple and quick use, this variant allows consumers to enjoy the authentic taste of feta on fresh bread or in numerous recipes at any time of the day.

The New Line of Ready-to-Eat Greek Meals

The New Line of Ready-to-Eat Greek Meals represents a significant step forward in expanding Atlante’s product portfolio, bringing Greek culinary traditions directly to Italian tables. Designed for consumers seeking tasty and practical lunch alternatives, this range addresses the growing demand for authentic, healthy, and convenient meals, offering ready-to-enjoy solutions without compromising quality or flavor.

Vegetarian Stuffed Eggplants: A tribute to Mediterranean cuisine, this dish combines oven-baked fresh eggplants with a flavorful filling of tomatoes, rice, and feta. Perfect for those seeking a balanced, flavorful, and completely vegetarian meal.

Vegetarian Moussaka: A modern twist on the Greek classic, layering eggplants and potatoes with a creamy béchamel, but without meat. Ideal for those who love hearty dishes but prefer a vegetarian option.

Stuffed Vine Leaves: Known as dolmadakia, these small masterpieces blend rice, dill, parsley, and mint, wrapped in delicate vine leaves. A versatile dish suitable as an appetizer, snack, or main course for a light meal.

Halloumi: New Proposals for 2025

Following the success of last year’s halloumi launch in Italian supermarkets, we decided to expand the range with two new proposals designed to meet the needs of a diverse audience and explore new consumption occasions.

Both new offerings stand out for their innovative formats and versatility, making halloumi even more accessible and appealing. The new products include:

Halloumi Burger: A round format perfect as a vegetarian alternative to traditional burgers. With its firm texture and unique flavor, the halloumi burger is poised to become the star of gourmet sandwiches. Simply heat it in a pan or grill for irresistibly crispy exteriors and soft interiors.

Halloumi Sticks: Designed for aperitivo lovers. These halloumi sticks are an innovative, irresistible snack available in three variants: natural, slightly spicy, and Mediterranean. They can be fried for a golden crispiness or baked for a lighter option.

Vision and Strategy for 2025

These innovations not only meet market demands but seamlessly align with the company’s strategy of enhancing Greek traditions through a modern lens. The goal is to strengthen the brand’s position as a leader in the segment, maintaining a consistent commitment to quality, innovation, and sustainability.

The Greek products market is continually evolving, and 2025 promises to be a year full of opportunities.