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News from Italy: Market Data

8 November 2022

The growth of the Italian plant-based market was confirmed again this year, when it reached a total value of €588 million (NielsenIQ, a.t. July 2022). Alternatives to chilled meat are confirmed as the product segment driving the category’s growth: they are worth €150 million and continue their unstoppable growth, recording +21% in 2022 (NielsenIQ, y/y July 2022).

The market for alternatives to frozen meat, on the other hand, is essentially stable after booming between 2020 and 2022.